ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this may sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Message Wrong Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is utilized as the basis for future emails.
It’s possible to find information such as CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Message Wrong Link
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Message Wrong Link
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Message Wrong Link
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.