AWeber Migrations

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you have the option of marketing the store however you would like to.

On paper, it could sound simple, but it’s not. Customers interact with you, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Migrations

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.

When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be used to determine the best option for future emails.

It’s possible to find information like CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Migrations

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. It will speed the process and you won’t feel the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Migrations

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Migrations

What is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.

Does Aweber provide support for customers?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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