ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store the way you want to.
In writing, this might sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Mobile
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option to send out future emails.
It’s possible to find information such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Mobile
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Mobile
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Mobile
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.