ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Move A Subscriber When They Join Another List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis to send out future email campaigns.
It’s possible to find details such as CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Move A Subscriber When They Join Another List
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so you don’t have to stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Move A Subscriber When They Join Another List
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Move A Subscriber When They Join Another List
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.