ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store the way you want to.
It might seem easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Move List Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and can be utilized as the basis to send out future newsletters.
There is a possibility of locating information such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Move List Api
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. It speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Move List Api
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Move List Api
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.