ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store however you would like to.
In writing, this could seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Move Subscribers Between Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it can be used as the one for any future emails.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Move Subscribers Between Lists
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Move Subscribers Between Lists
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Move Subscribers Between Lists
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.