ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store the way you want to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Multiple Lead Magnetes
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As a platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and is utilized as the basis for future email campaigns.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Multiple Lead Magnetes
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Multiple Lead Magnetes
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Multiple Lead Magnetes
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.