ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store the way you want to.
On paper, it may sound simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Multiple Rss In 1 Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used to determine the best option to send out future newsletters.
It’s possible to find details like CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Multiple Rss In 1 Broadcast
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also possible to import them instead. It will speed the process and that you don’t experience the anxiety. They accept these file types for import:
You have the decision of choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Multiple Rss In 1 Broadcast
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Multiple Rss In 1 Broadcast
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. The customer service of Aweber is available during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.