AWeber Multistep Lightboxes

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’re given the power to market the store however you would like to.

In writing, this could sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Multistep Lightboxes

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.

AWeber Multistep Lightboxes

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.

RSS for Email Templates

If you run a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates can be used with an RSS feeds.

If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.

You can create the heading the font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future emails.

It is attainable to discover details like CTA when you alter an element or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. AWeber Multistep Lightboxes

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. This speeds the process and that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Multistep Lightboxes

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber Multistep Lightboxes

What is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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