AWeber Newsletter Plugin

aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.

On paper, it could seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Newsletter Plugin

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based upon HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.

AWeber Newsletter Plugin

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat. Some email template templates can be used with RSS feed.

If you decide to use the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.

You can create the heading and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and will be utilized as the basis to send out future emails.

It’s possible to find data like CTA when you change a particular part in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get here can be used for future campaigns. Depending on what they do, you can make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Newsletter Plugin

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Newsletter Plugin

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to the most essential features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Newsletter Plugin

What is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with an online form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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