ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store however you would like to.
In writing, this could sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Newsletter Sign Up Form On Linked In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be used as the one for future newsletters.
There is a possibility of locating information such as CTA when you alter a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Newsletter Sign Up Form On Linked In
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Newsletter Sign Up Form On Linked In
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Newsletter Sign Up Form On Linked In
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.