ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Newsletter Subscription Not Authorizing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select a template, be certain to select one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for future email campaigns.
It is attainable to discover data like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Newsletter Subscription Not Authorizing
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. It will accept these types of files for import:
You have the option of making use of an already-generated subject line or making your own. If you create one, you must wait for verification by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Newsletter Subscription Not Authorizing
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan It’s affordable too. Not too much and you will make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Newsletter Subscription Not Authorizing
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.