ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this could sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Newsletter Templates
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based in HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and can be used as the one for future emails.
It is attainable to discover data such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Newsletter Templates
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so you won’t feel the stress. They will accept the following file types when importing:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Newsletter Templates
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Newsletter Templates
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.