ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store however you would like to.
It might seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Newsletter
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it is used to determine the best option to send out future emails.
It is attainable to discover information such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Newsletter
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process , so you don’t have to anxiety. It will accept these types of files for import:
You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Newsletter
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Newsletter
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.