ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store in the way you wish to.
It might appear simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Next Line In Editor
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates work with RSS feeds.
When you select a template, be sure to find one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for future email campaigns.
It is attainable to discover information like CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Next Line In Editor
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s easy to transfer them. This speeds the process and you won’t feel the anxiety. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Next Line In Editor
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Next Line In Editor
What exactly is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.