ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store however you would like to.
It could seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Next
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used as the one to send out future newsletters.
It is attainable to discover data like CTA when you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Next
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process so that you don’t experience the stress. They will accept the following file types for import:
You can choose between using an already-generated subject line or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Next
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Next
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.