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aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store in the way you wish to.

On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Next_Collection_Link

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.

When you select the template, make certain to select one that works with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.

There is a possibility of locating data like CTA in the event that you change a particular part in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select and mix segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Depending on what they do you could use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Next_Collection_Link

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so you don’t have to stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Next_Collection_Link

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you create.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Next_Collection_Link

What exactly is Aweber?

The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber provide support for customers?

They do. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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