ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the option of marketing the store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Not Allowing Imports Of Email Addresses
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used to determine the best option for future emails.
There is a possibility of locating data like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Not Allowing Imports Of Email Addresses
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them. It will speed the process and that you don’t experience the stress. They accept these file types for import:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Not Allowing Imports Of Email Addresses
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Not Allowing Imports Of Email Addresses
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.