ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this could appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Not Good Enough
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is utilized as the basis for future newsletters.
It is attainable to discover information like CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Not Good Enough
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process so you don’t have to tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Not Good Enough
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Not Good Enough
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.