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aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store however you would like to.

On paper, it could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Not Loading

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.

There’s a catch, though. Some email template templates are compatible with an RSS feed.

If you decide to use the template, make sure to find one that works with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it is used as the one to send out future email campaigns.

There is a possibility of locating details such as CTA when you change a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.

The solution they can use at least is sending emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Not Loading

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. It will speed up the process so you don’t have to tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Not Loading

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.

The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you make.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber Not Loading

What exactly is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.

Does Aweber provide customer support?

They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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