ECommerce and Email Marketing go together. In running your own online shop, you’ll have the ability to promote your store the way you want to.
It may sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Not Sending The First Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
When you select the template, make certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be used as the one for future emails.
There is a possibility of locating information such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Not Sending The First Email
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Not Sending The First Email
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Not Sending The First Email
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.