ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store the way you want to.
It could appear simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Notification Slow
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated appearance. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used as the one for future emails.
It’s possible to find information like CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Notification Slow
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. This speeds the process and you don’t have to anxiety. They accept these file types for import:
You can choose between using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Notification Slow
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Notification Slow
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.