ECommerce and Email Marketing go together. If you own an online store, you’ll have the power to market the store however you would like to.
On paper, it could appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Notifications How To Disable
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
If you decide to use a template, be sure to find one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used to determine the best option for any future email campaigns.
It’s possible to find information like CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber Notifications How To Disable
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so you won’t feel the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Notifications How To Disable
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Notifications How To Disable
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.