ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Npm
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be used as the one for future newsletters.
It is attainable to discover details such as CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Npm
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and you don’t have to stress. They accept these file types when they import:
You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Npm
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Npm
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.