ECommerce and Email Marketing go together. When you manage an online store, you have the ability to promote your store the way you want to.
In writing, this might sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Oauth Script
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be used to determine the best option for any future emails.
It’s possible to find details like CTA in the event that you change an element of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Oauth Script
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so that you don’t experience the stress. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Oauth Script
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription It’s affordable too. Not too much and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Oauth Script
What is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.