AWeber Office 365

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store the way you want to.

On paper, it may seem simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.

Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Office 365

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built on HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.

RSS to Email Templates

For those running a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be sure to find one that works with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and is used to determine the best option to send out future emails.

It is attainable to discover data such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Office 365

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Office 365

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to essential vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Office 365

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.

Does Aweber provide support for customers?

They offer it. The customer service of Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using an online form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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