AWeber Offices

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store however you would like to.

In writing, this might appear simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Offices

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it can be used to determine the best option for any future newsletters.

It is attainable to discover data like CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Offices

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process so you won’t feel the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Offices

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Offices

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.

Does Aweber have support for customers?

They can. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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