ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store however you would like to.
It may sound simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber On Mobile
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates work with RSS feeds.
When you select the template, make sure to find one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used to determine the best option to send out future emails.
There is a possibility of locating data such as CTA in the event that you change a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber On Mobile
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber On Mobile
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber On Mobile
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.