AWeber Online Presentation

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ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store in the way you wish to.

It could seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Online Presentation

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the information through their stats.

AWeber Online Presentation

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.

You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis to send out future emails.

It’s possible to find information like CTA when you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber Online Presentation

If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds the process and you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Online Presentation

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you develop.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Online Presentation

What is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber offer support for customers?

They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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