AWeber Onlines

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store the way you want to.

On paper, it might seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Onlines

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.

AWeber Onlines

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.

There’s a caveat. Not all email templates work with an RSS feeds.

If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be utilized as the basis for any future newsletters.

There is a possibility of locating information such as CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Onlines

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. It will speed the process and you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Onlines

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you make.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Onlines

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber offer customer support?

They offer it. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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