ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the option of marketing the store the way you want to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Only Email Part Of Your List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be utilized as the basis for future newsletters.
It is attainable to discover information such as CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Only Email Part Of Your List
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and you won’t feel the tension. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for verification from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Only Email Part Of Your List
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Only Email Part Of Your List
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.