ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store the way you want to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Only Send On Weekdays
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it will be used to determine the best option for future email campaigns.
It’s possible to find details like CTA when you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Only Send On Weekdays
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or making your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Only Send On Weekdays
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Only Send On Weekdays
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.