ECommerce and Email Marketing go together. In running the online business, you’ll have the option of marketing the store however you would like to.
It might sound easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Onto Genesis Theme Without Plugin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be used as the one for future emails.
There is a possibility of locating details like CTA in the event that you change an element or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Onto Genesis Theme Without Plugin
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you don’t have to tension. It will accept these types of files when they import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Onto Genesis Theme Without Plugin
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Onto Genesis Theme Without Plugin
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.