ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store the way you want to.
In writing, this might sound simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Opt In Form List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for future emails.
There is a possibility of locating details such as CTA when you alter a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Opt In Form List
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so you won’t feel the stress. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Opt In Form List
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Opt In Form List
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.