ECommerce and Email Marketing go together. In running your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Opt In Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis for future email campaigns.
It’s possible to find data like CTA when you change one particular aspect in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Opt In Template
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and you don’t have to anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Opt In Template
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Opt In Template
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.