ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store the way you want to.
On paper, it may appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Optin Form With Delay
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be utilized as the basis for any future email campaigns.
It’s possible to find data such as CTA in the event that you change an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Optin Form With Delay
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Optin Form With Delay
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Optin Form With Delay
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.