AWeber Optin Form WordPress

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store in the way you wish to.

In writing, this may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Optin Form WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.

AWeber Optin Form WordPress

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For bloggers who have a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Some email template templates work with RSS feed.

When you select a template, be sure to find one that works with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Plus points for including on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and is utilized as the basis for future emails.

It is attainable to discover data such as CTA when you change a particular part of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Optin Form WordPress

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat or email, you can have their help. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Optin Form WordPress

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you will develop.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Optin Form WordPress

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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