ECommerce and Email Marketing go together. If you own an online store, you’re given the power to market the store the way you want to.
In writing, this may appear simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Optin Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
When you select the template, make sure to find one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be used as the one to send out future email campaigns.
There is a possibility of locating data such as CTA when you alter a particular part in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Optin Template
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Optin Template
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Optin Template
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.