ECommerce and Email Marketing go together. In running the online business, you have the option of marketing the store the way you want to.
In writing, this might sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Optin To Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is used to determine the best option to send out future emails.
It’s possible to find details such as CTA when you change an element of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Optin To Autoresponder
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Optin To Autoresponder
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Optin To Autoresponder
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.