ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store however you would like to.
In writing, this might sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Optin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one for any future emails.
It is attainable to discover details such as CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Optin
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and you won’t feel the stress. They accept these file types when importing:
You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Optin
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Optin
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.