ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Or Active Campaig
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.
It’s possible to find data like CTA in the event that you change an element in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Or Active Campaig
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. This speeds up the process so you won’t feel the stress. They accept these file types for import:
You have the option of choosing an already-generated subject line or making your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Or Active Campaig
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Or Active Campaig
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.