ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store in the way you wish to.
On paper, it may sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Or Active Campaign Which Is Better
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Or Active Campaign Which Is Better
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so that you don’t experience the stress. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Or Active Campaign Which Is Better
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Or Active Campaign Which Is Better
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.