ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store the way you want to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Or Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
If you decide to use the template, make sure to find one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be used as the one for any future emails.
It is attainable to discover information like CTA in the event that you change a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Or Getresponse
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when importing:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Or Getresponse
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Or Getresponse
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.