AWeber Or Mailchimp 2021

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.

It may appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Or Mailchimp 2021

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.

AWeber Or Mailchimp 2021

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.

There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used as the one for any future email campaigns.

It’s possible to find details such as CTA when you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.

The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you get here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Or Mailchimp 2021

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them. It will speed the process and that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Or Mailchimp 2021

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Or Mailchimp 2021

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.

Does Aweber offer support for customers?

They do. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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