ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store however you would like to.
In writing, this may appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Org Uk
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it will be used as the one to send out future newsletters.
It’s possible to find information like CTA when you alter an element or design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Org Uk
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process , so you don’t have to tension. They accept these file types for import:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Org Uk
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription It’s affordable too. Not too much and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Org Uk
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.