AWeber Outages

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the ability to promote your store however you would like to.

On paper, it may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Outages

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.

There’s a catch, though. Not all email templates are compatible with an RSS feed.

So when you choose a template, be certain to select one that can also work with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading and font, style and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used to determine the best option for future emails.

There is a possibility of locating details like CTA when you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do you could use Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Outages

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Outages

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber Outages

What exactly is Aweber?

An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.

Does Aweber have customer service?

They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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