AWeber Outlook

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store in the way you wish to.

It may seem simple, but it’s not. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Outlook

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.

AWeber Outlook

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.

RSS to Email Templates

If you run a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.

If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for any future emails.

There is a possibility of locating data like CTA in the event that you change a particular part in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Outlook

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process , so you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Outlook

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.

The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) AWeber Outlook

What is Aweber?

The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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