ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store however you would like to.
In writing, this might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber P
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option for future email campaigns.
It is attainable to discover information like CTA when you change an element of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber P
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and that you don’t experience the anxiety. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber P
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber P
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.