ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store however you would like to.
It could appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Page Hit
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is used as the one to send out future emails.
There is a possibility of locating details like CTA when you alter an element in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Page Hit
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Page Hit
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Page Hit
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.