ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store however you would like to.
In writing, this may sound simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Page Is Only Text
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
When you select a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for any future newsletters.
It’s possible to find details such as CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Page Is Only Text
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and that you don’t experience the tension. They accept these file types for import:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Page Is Only Text
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Page Is Only Text
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.